Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words - 3

Marketing Strategy - Essay Example The customer has become very choosy and thus he relies more on the communication messages that are put up on the web and other media forms, rather than relying on the TV and newspaper advertising which are some aspects that are a thing of the past (Palser 2007). The customer becomes active nowadays when he realizes that the Internet is a potent force and anything that is put up on it will surely make a huge difference within his life. Also there have other forms of advertising which have literally changed the face of the conventional ways of reaching to the intended target audience. These include the transit advertising forms, the street and pole signs, the road branding techniques, the balloon advertising and so on and so forth (Ha 2003). What all these advertising methods have brought forward is the fact that the customer has become very educated and that he does not need to have a TV or a newspaper to access details about the brand or service which is being highlighted, from the domains of the client in essence. The customer now knows that if he has missed TV and newspaper advertising, he can most definitely go on the web and easily access the same. He can go outdoors and see the street signs and hoardings and thus be in line with whatever is being offered to him all this while. The death of TV and newspaper advertising has happened over a period of time, and not in an overnight fashion (Stoff 2008). This has meant that the TV and newspaper owners had started to understand that their respective mediums have lost the battle as compared to the newer media outlets and methodologies which were making serious mark on the consumers’ minds. What is even more interesting is the fact that the consumers have now realized that the power of the contemporary forms of advertising within their lives has become very significant and that they would rely on

Multinationaltransnational Corporations Essay Example | Topics and Well Written Essays - 1000 words

Multinationaltransnational Corporations - Essay Example Globalization leads to a situation in which national borders are becoming increasingly irrelevant for a number of reasons. For example, the outsourcing of many different manufacturing and service industries to Asia has led to the growth of a middle class in some regions of the world that had not previously seen them. Just as archaic globalization started with ease of transport provided by domesticated animals, so ease of communication through computer networks has enabled the remarkable system in which an American calling a service line in America may well be linked to a service center in India for a computer problem. Indeed, if silk was the original driving force of the original, archaic globalization, it is computerization that is the fuel and engine for current globalization. The labor and economic laws of one country may be essentially bypassed by the multinational company that locates different sectors of its activities within different countries. The "Asian Tigers" such as Taiwan, Thailand and Singapore, have used this flow of money and services into their country to develop their own indigenous industries. Car manufacturers in Japan have used their superior design and production techniques to come to a point where they may soon occupy the dominant position within the American automobile market, a fact that would have been virtually unthinkable forty years ago. Again, it is automation and computerization of design and manufacture that has enabled companies such as Toyota and Honda to expand almost exponentially. The process of globalization have enabled these companies, founded and based within the Asian country of Japan, to prove their undoubted superiority over products manufactured in the West. The same can be argued for a whole host of products from cameras to computer games. This computerization is not only an engine through the outsourcing of various business functions to countries with much lower labor costs by advanced countries, but has also enabled more sophisticated supply chains that can react of market changes with much greater sensitivity. The development of massive multinational corporations for whom national borders are less important than their business models have led to a "shrinking" of the world. Wal-Mart, the largest and most successful retailer in the world, imports much of its merchandise from Asia, and is also seeking to open new stores within that region. Wal-Mart, an ostensibly "American" company, is in many ways actually an Asian (specifically Chinese) company is the source of labor and production is regarded as the defining factor. Another manner in which multinational companies are threatening national sovereignty is through the development of large, international or even regional trade areas that are specifically designed to ignore national borders. For example, the North American Free Trade Agreement (NAFTA) makes a huge region, ranging from Canada to Mexico and into Central America that multinational cor